Because it is nothing more than a shtick. It is no different then republicans using abortion as their pulpit or democrats doing the same with gun rights. Hate is hate regardless of what color you are and therefore prejudice and racism are the same thing. They are both hate. Terms such as racism are nothing more than a gimmick to divide our country. There is no such thing as African American, Native American, or (insert country) American. We are all American and that is all we should be. And picking a side on this matter does nothing but further self segregate us.