I look at it as logically as I can... We're currently in between the largest gap in content in the game. The time that separated launch and TDB was relatively small, so the drop off in active players wasn't really noticeable. Now we have to wait another month before HoW. This is bound to happen. Destiny is not a monthly fee or micro transaction game. It makes money from initial game sales and inexpensive DLC followups. That's just marketing and hype, which they will spin and promote. I'm not overly sure why people think Bungie is in danger when they've already doubled their initial game cost. My friends list was active from September to February. There's only about 6 people that login and play now. But, if I look into those missing player profiles, 3 characters all 32's, maxed everything, most exotics. Of course those players are going to drift and play something else... Odds are they'll be back for the new raid and grind. That's not a bad thing. That's how this game works. One last thing... I just started a 3rd character. I have zero issues finding low level players for strikes etc. They are clearly new players (ran phogoth last night with a couple and they had no idea what was happening.) Match making for lower level events is fast and easy. I've had three friends start the game last week as well and they made multiple new friends with people who just started. This is my experience so its not universal. But, I think those who are absent are most likely those who have nothing left to do.... And that's not a bad thing... We need to stop looking at it that way.