As an English person I find Hershey's disgusting, and so do all my family and friends. I have 1 American relative, and she stockpiles Dairy Milk at her house.
Hershey's is like Tesco Value chocolate DOWNGRADED, it is awful.
/rant over
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Hershey's was designed to be an affordable sweet treat for the common people of America when it was first built by it's founder Milton Hershey. It's not supposed to be high quality gourmet chocolate, it's a quick treat you can pick up at a drug store or at the supermarket. Also, being English has nothing to do with this.