As an English person I find Hershey's disgusting, and so do all my family and friends. I have 1 American relative, and she stockpiles Dairy Milk at her house.
Hershey's is like Tesco Value chocolate DOWNGRADED, it is awful.
/rant over
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I don't really like it either. If I eat more than one of the even smaller bars I get a weird taste in my mouth. Good for s'mores though.