Lose players lol are you forgetting the 81% of destiny players that have failed to complete both raids on all difficulties? This new mode is a doorway accessible to all players, including that minority of 81% that will not want accept this outrageous marketing ploy by bungie and Activision. How dare they give the players what they want
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And only 89% of players have completed the first story on Destiny according to the PSN achievement list. So your numbers represent what? The amount of people currently playing the game or the total who still play and have at least 1 character at level 30 in order to compete in both raids. Do you see how inaccurate your numbers are compared to the population that is consuming DLC. Consumers of DLC are again those who play the game a lot. I am willing to bet that most people who purchased the house of wolves have played in a Raid.
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The 81% is from players eligible to do the raid
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Here's an old link, but nonetheless proves my point that more people play the raid than have completed them. http://www.forbes.com/sites/insertcoin/2014/10/11/bungie-reveals-how-many-players-have-beaten-destinys-vault-of-glass-raid/