>be me >sees awesome looking game made by EA > pre orders game >be Head of marketing for EA talking to CEO You say, "ok, we've made nearly 200 million dollars, and development on (insert game here) will start in two months." * 4 months later" >Be the CEO talking to DEV team. you say, "ok, in, the time since the first trailer, we have made over 600 million dollars. I think we can go ahead and release it. We have their money."