But God is not condemning them to Hell. They are condemning themselves when they do not accept Jesus as their savior. He has already paid the punishment for our sins, and when we accept him, then our punishment is paid. Those who do not accept him do not have anyone to pay the punishment for their sins except their own selves. God is a just God. He has to punish sin. So people can either accept the punishment Jesus has already endured for their sins, or they can reject him and pay for their sins themselves in hell.