They are. All of them. Once you give your money to them, they've succeeded. For those of you who wish to defend a bit of technology made by a company, just to let you know, they don't care about you. As long as you feed them with your hard-earned money (or in many cases, your parent's hard earned money), they couldn't give a shit if you try to defend their product to death like a drone. Brand loyalty is for idiots.