Your reasoning is silly, for lack of a better word (not trying to insult you). You played their game for a year almost. You purchased the game + expansion packs at a fair $90, similar to COD, Halo, Borderlands, etc... So now, Bungie has new content; and there are these options (invested numbers are approximate): 1. People who bought the Vanilla game only $60 2. People who bought the game plus one expansion $80 3. People who bought the game plus season pass $90 4. People who have never played this game before $0 Keeping in mind that the expansion needs ALL prior game expansions to work properly, what are they to do? 1. Offer the expansion for $130 to new players to account for the price of the vanilla game? No, it wouldn't attract new players. 2. Offer the expansion for $100 to account for Destiny Vanilla plus TTK? Still too steep for a new game. 2. Offer the expansion plus vanilla game for $80 for everyone at the same price? No, because day one players would feel cheated to having to re-buy original content. 3. Offer the expansion at $40 for day one players, and $80 to attract new player-base? Seems like a good balanced option. Heck $80 is still steep for someone who's going to say: Well I can just wait for Halo, Uncharted, etc... so they are adding a few more perks for that new player base. No, it shouldn't be free to anyone regardless of loyalty. If you ate at Burger King everyday, do you expect them to feed you for free? Edit: For transparency, I am not planning to pre-order. I've been hyped three times before only to be disappointed. I'll wait for a full detailed review and forum readings before I make the plunge, but I am seriously considering just swapping over to Halo for an online character progression based game. I don't think Destiny will ever shy away from the RNG model and I can't stand it.