Your examples are over a long period of time. This has been announced only 9 months after original release, that is not old in game years, especially considering 2 expansions at £20 a piece (yes in the uk we pay more than the U.S. Eg. £20 >$20) have been released in the mean time. So within a year, it is a significant reduction in price for a new customer. But it is business, key word is new customer and that's what they want. Very annoying for the people who have been here the whole time. But crying will not help. I will buy it anyway.