I like your iPhone analogy... Follow along... What if his new iPhone 6s, were less than half the price of your iPhone 6, it comes upgraded, and he gets an iPhone 6 as well for no extra costs. Don't forget, he's paying less than half for all that, and you've just been stuck with the old 6. Now wait a minute, you could go ahead and get the same deal as your buddy, right? The upgraded 6s and the free 6 as well... But into the same deal if you like. All my post is getting at, is just because it's how they do it, doesn't make it 'right'.