From the ESRB website: [b]While ESRB’s regulatory oversight extends only to video game developers and publishers, ESRB works diligently to ensure that consumers are presented with rating information wherever video games are promoted, and that access to material intended for older viewers is appropriately restricted.[/b] And what happens when a 11 year old buys a rate M game??? NOTHING HAPPENS because it's not illegal. There are no f*king regulation because any kid can go amazon with any credit card or gift card and buy said rated M game. What do you call a rule that's not enforced? A GUIDELINE LMAO.