Completely agree. I am a mature gamer with some 17 years experience on the PC platform. $40 does not equal £40 ffs it is about time this is sorted out, there is no excuse for this wallet -blam!- on the basis of currency exchange, it's an absolute -blam!-ing disgrace to even promote the idea that £40 is a valid sum for DLC. It is outright utter greed shame on you! For the record i can make this payment with relative ease, but it is gauling to see that price after the half arsed dlc which was recently released. As a developer myself, i found the recent iteration to be incredibly lazy in comparison to other well known titles. No new factions, no raids, a competitive element with the poorest matchmaking i have seen for over a decade. This company makes out the delivery of a competitive scenario should make us bow, but the reality is, such scenario's should have been in their as a base element. It is really poor Bungie. Sadly, this reminds me of the extremely arrogant and incredibly annoying Bobby Kotick, who only wankered a COD franchise but was an utter arrogant twat also. Finally, people will pay and that's why player power = no power. Money talks! and the next generation arrives with a lack of funds.