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6/22/2015 9:06:21 PM
19
Luke Smith Killed Destiny
For those yet to read Bungie's view on their player base, read ahead:
http://www.eurogamer.net/articles/2015-06-22-destiny-the-taken-king-director-defends-40-expansion-price-tag
Repeatedly telling us to purchase the content we already have bought was just silly to begin with, telling us it was 'good value' was even sillier. However the absolute arrogance in this interview made me cringe every time he answered a question. This mindset probably isn't across the board, but it's been instilled into him from within the company.
Bungie look awful after this, and I can imagine a lot of preorders will be getting cancelled.
Shambles.
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2 RepliesLuke Smith sounds completely out of touch, but he's representing the directives and values of his employer and its business partners, e.g. Bungie and probably more accurately, Activision. I think most people don't understand what a publisher does, it's likely they're primarily responsible for the pricing and packaging structure we're seeing on offer here. I really think the direction to avoid the questions or try to otherwise justify the collectors edition shennanigans is coming from Activision. $40 is ok for TTK expansion. I feel fine being asked for $40 for TTK. I even don't mind the $60 version that has $135 worth of content. I understand there's a cost associated with being an early adopter. I really just wish they'd offer the collectors edition items in a way that doesn't require owners of TDB and HOW to have to spend $20 to repurchase old content, and I think that's most people's gripe. Oh and also, charging $80 for the digital collectors edition, the same price as the physical one that has significantly more value, is underhanded and ridiculous.
