For those yet to read Bungie's view on their player base, read ahead:
http://www.eurogamer.net/articles/2015-06-22-destiny-the-taken-king-director-defends-40-expansion-price-tag
Repeatedly telling us to purchase the content we already have bought was just silly to begin with, telling us it was 'good value' was even sillier. However the absolute arrogance in this interview made me cringe every time he answered a question. This mindset probably isn't across the board, but it's been instilled into him from within the company.
Bungie look awful after this, and I can imagine a lot of preorders will be getting cancelled.
Shambles.
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Why is this such a big deal! The way he acted was questionable. I don't find this insulting but just a bit informal for him to say something like this. But so? Big deal!