I'm not defending his behavior, the man definitely came across as an asshole. The point of my post was to say that we've all done some dumb things at one time and that this also is big business. If you have any doubts about the business part of video gaming then checkout the current issue of Game Informer. There's an interesting article about the ongoing battle between Ubisoft and Patrice Desilets, the man behind Assassin's Creed.

I understand where you're coming from, but for me this is far less about the cost of a game and far more about the disgusting hubris of DeeJ and Luke with regards to their interaction with the community. These are the faces of Bungie, and if this is the level of contempt they hold for us, I for one am losing my appetite for the whole project. I'd go as far to say I really don't much care what surprise DeeJ is alluding to for his weekly update. In simpler terms, I love Diet Coke. No one at Coke knows me or cares about me personally, but they also haven't gone out of their way to gouge me or drive me away from their product. More than that, they often run deals to help promote my loyalty to their product. I'm a very happy customer, and I drink nothing else. DeeJ works so hard to prop up his edgy and hipster persona he often does so at the expense of the customer. He knows when he quips off all smart ass a bunch of fanboys will cheer. Real school yard stuff there. If that makes him feel big that's cool, but I can't understand how that's good business. Luke's comment probably had its origins in the Bungie offices. "When they see these dances, they're gonna throw money at the screen!" Probably got big laughs, too. But there are some jokes you can tell in public, some you can tell in large groups, and some you should only tell in private. We all know where this line fits. You can tell he was just looking for a place to use it too... The interviewer was moving on, and Luke brought him back to the point just to get that line in. It was forced, and unfortunately for Bungie, incredibly tone deaf in the current environment. "Throw money at the screen" perfectly fits the narrative that Bungie is nothing more than a group of money-grubbing corporate-types posing as "one of us".