Well first was the "and more" from the preorder for TTK. But I did some digging and found out that NPCs in the Tower will be giving players items as well. I don't have the exact link where I saw it, but it has been mentioned since E3.
Edit: Here's a [url=http://attackofthefanboy.com/videos/destiny-season-pass-holders-get-the-white-glove-treatment-with-the-taken-king/]link[/url] but it's not the exact one. They mention "other things in the tower."
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See part of the problem is this critic way of releasing information. If they actually said what was going on they wouldn't get such a back lash.