I was just letting you know your original post has misinformation. I don't like this tactic as a consumer of it from the start, but it's good for their business without consideration of their gaming community.
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He also didn't include bf4 dropping in price because it had the worst launch of any game to date. (Literally unplayable for 3 months, while they were getting sued, and having to refund players) Not to mention the bf4 pass he talked about is still valid today. In fact I got on to check and I had a shit ton of free stuff and four updates that added guns and modes ingame for free.