I too use to be a mindless fanboi and would throw money at my screen until one day something caught my eye while running a nightfall. I started noticing triangles everywhere. I spent the next few months researching and compiling evidence to prove Luke Smith and Bungie are part of the Illuminati which explains their business practices. Now I present you with that definitive proof:
http://imgur.com/a/GhmVu
-
I knew it!