Companies are here to make money. They support the game pretty regularly without asking for a monthly fee. So I understand the need to price the content how they did. However... I'm not opposed to the 40$ DLC cost. But I do have some gripe with 80$ for digital collectors, which I purchased, for the content being provided. Regardless of how bungie markets the game (including prior game, old DLC etc) it is just a bit much. I think 60$ would be a sweet spot for collectors edition. And I think digital should cost less than physical collectors edition considering it is lesser content. And as a separate package they should sell a year 1 edition that includes original destiny, DB and HoW for 20$. By breaking up the content they preserve the 80 price point to "catch up" new players and get and extra 20$ for collectors edition for those of us who own the game and DLC already.