Who cares? Any apology from any company is essentially based on what the best business move is and not on actual sincerity. It’s lame that people actually believe that after receiving an apology from some company PR rep, customer service rep or politician that they demanded that they ‘made the difference’ and the company ‘learned its lesson.’ Reality is that companies will tell you whatever you need to hear to spend more cash – it’s the smart thing for them to do.