For the social/big picture: Conservative: Maintain tradition, for better or worse. Highly skeptical of change. Progressing society is ineffective and scary. Knee jerk aggressive reactions for following old dogma is how we maintain superiority. Often willfully ignorant of how much control we really have over our social and economic environment. Liberal: Progressives. Change is good, we need to innovate society to make our lives better. Take care of the poor, they shoulder the weight of making society function. Equality for all. Reparations for past oppression, assuring a new world of diversity. Life can be what we make it, we aren't at the whims of pointless, endless suffering. Often ignorant of the bloodshed or long suffering required to change the status quo.