Difficult challenges cause stress and frustration.
Sticking to what's easy is so much... easier.
Why would anyone enjoy a challenge?
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Easy isn't easy. It's tedium incarnate. It's boring. It's dull. Challange brings life, it brings adventure. Challange allows you to see what your made of, and how strong you really are. Challange is rewarding, and it gives you a sense that taking the easy road just wont.