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It's not subliminal, that's just how the mind works.
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Don't think about elephants.
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Still not subliminal.
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I said [i]don't[/i] think about elephants. :p
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Still not subliminal.
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You're thinking about elephants, aren't you?
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Yeah, I know how the trick works. That's not a subliminal message.
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I'm aware of this. It's actually a form of reverse psychology and liminal messaging. ;)