So honestly I feel half of this paranoia just has to do with the Gaming Industries' recent track record as well as BDobbin's silly YouTube videos.
Not pre-ordering, if anything, doesn't help anybody. Publishers rely on pre-ordering to make sure the game is a steady investment for future titles.
Low pre-orders only mean that the developer gets hurt in the long run, it won't somehow persuade the big-wig publishing company that "Oh golly, we better have a complete game on the market by release date".
So what can we do to prevent incomplete games from entering the market, well, incomplete? Voice your displeasure! If something isn't up to standards then never settle, but don't just mindlessly bash pre-ordering.
Obviously if you don't want to pre-order then you don't have to, but having all this hostility towards pre-ordering just doesn't sit right with me, and if your really that up in arms about the game then wait til' after said game releases... Or better yet, don't buy the game!
Edit: When I pre-order, I put my faith in that company that they will have the game done, so when I Pre-order Fallout 4 I am 100% confident that the game will be complete and worthwhile.
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Pre order is so bad you don't even need a lot of facts to prove the people who DO pre order are just a bunch of little kids who hate the gaming industry as a whole. 1) Businesses will cut your game down and sell it to you piece after piece, even though when you initially bought the game for the $65, the content was already there but it's behind a paywall. 2) You haven't played the game, no beta, no alpha and nothing other than just trailers, CGI trailers. Then there is NO reason to pre order the game just based on it's name alone or what you have seen in the trailers, you are PRACTICALLY bending over and pulling your pants down and waiting to see if the devs will -blam!- you over, that's what it is. Look it's as simple as this. You don't buy 1/2 of your car with a steering wheel and some peddles then months down the line buy the 2nd half of your car with the other 2 tires and a boot. You buy your car whole expecting it to work for a long long time right out of the gate. Why should you lower your standards so low that AAA devs can squeeze all the money out of gullible sheep? You shouldn't and you should grow up if you pre order.