It's important, but not more than gameplay. I treat story as a bonus. Gameplay is why I buy... a [u]game[/u]. I do appreciate a good story, or even a half baked one. But bungie has a half baked plot full of holes. But the plot isn't the issue here. The story missions have no actual replay value. Any mission from super mario 64 has more replay value than these missions. And because you only play them once and never go back, you can't really call that content. And so, even though you were already getting ripped off, take off the story missions, because that isn't content. That's 1 hour of horde mode or 15 minutes of running past enemies. There is no reward to doing any storyline, other than unlocking a raid. No reward+no benefit+no plot+no replay=No reason to play because it simply ISN'T content. Again, my argument here is about the dlc ripping people off, not the terrible story it has.