The problem is not the pricing of the taken king, the problem is the pricing of previous dlcs. A standard was set. We overpaid then. Let me explain. The taken king clearly has more content than the recent wolves one (i cant even remember what its exactly called because its so lacklustre.) The taken king has more content than the dark below. (More memorable clearly). So how can they be priced the same? Clearly more development time and resources have been used thus demanding a higher cost. If the dlcs were 10 before, it would be 20 now. It is a matter of precedents my dear watson! How can you pay 20 for something with half the content and expect something with twice as much (or more, or less) content to cost the same? We overpaid before. Thus we must over pay now.