I don't like the $15 a month, but I know many people that play Destiny and Final Fantasy XIV and they enjoy Final Fantasy more, but they do play Destiny first....lol. They are completionists. To them, Destiny is a quick completion in a week or two and then back to Final Fantasy XIV that has them playing for months and still not completing all the content. The way Destiny is going, it's roughly $20-$40 dollars for each expansion so over many months, your still paying for it. I have many friends that have preordered TTK. One has just given me permission to play one of his characters while he's at work. So I'll be able to sample the content extensively before I purchase for myself.
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Yeah, 15/month is a standard but I think it gives companies a better chance to do the things they need to do. I played WoW and CoH and loved them both so I totally get it. Plus they added the gold saucer and chocobo racing to FF a few months back so what's not to love? Haha