https://www.gov.uk/government/publications/vat-supplying-digital-services-to-private-consumers/vat-businesses-supplying-digital-services-to-private-consumers
Read up this is for EU players. Busy working so not much time to reply properly
English
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That may only be the case in UK , it is NOT the case in my country I suggest you to speak only in your country specific. Keep it in mind it is also different in Netherlands ;)
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If you're AUS they have a tax called GST or as dubbed to some as "Netflix Tax". That is similar to the VAT tax of EU And there are others in other countries http://www.afr.com/news/policy/budget/budget-2015-push-for-exemptions-to-joe-hockeys-1b-netflix-tax-20150426-1mtd7d