You're talking about payment as if it's just "monetary". Sacrifice and time invested is payment as well. These players have played through the activities and gathered up their rewards of Coins and Motes and can now purchase what they've been seeking after for ages. They saved, waited, hoped, lost hope, and now have found it again. They've paid their dues. And getting anything from RNG is hardly "earning". It's a random reward. The game doesn't give you better rewards for being the best or earning a top spot in a match or event. Take SmoggyPluto for example. Bottom of the leaderboard and he received a Gjallarhorn. Stop raining on everyone's parade to make yourself feel better. You'll feel much better when you celebrate and encourage others. Negative engenders negative. Play this game for fun.