This is well based in corporate strategy truth.
It is all a game.. with you as the prize... you meaning your money.
There used to be ethics in business.
It was legislated out of existence by greed.
The only ethic left is; How much can I get away with.
Throw out a little marketing based on a little psychology and a disturbing trend of undereducated and under informed populace and you have the Nirvana of Oligarchies.
Baaa.
Activision is one of those companies.
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The worst part is when you try to tell these idiots that they need to be defensive consumers, and not throw they're money at the screen they actually become emotional as if it's their own product. Seriously how did this happen?