I like your idea, but I think comparing this to the launch of base destiny is very different. Bungie already has this toxic community, they're stuck with it. All they're trying to do now is show off some of their stuff that they think will make people happy, with their current knowledge of the game.
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If Bungie really is trying to satisfy their toxic community with these, I must say I'm confused about their thought process. The weapons are fantastic for that, but it seems like the unique niche perks of the Warlock and Titan exotics they revealed would be better suited to discovery in game than to generate hype. I almost don't believe that Bungie would think a chance of turning Ammo to Glimmer is a big enough change to generate mass hype like the announce of Sleeper Simulant or Nolan North.