They arnt marketing they are nust giving us a sneak peak. Trust me they prolly have enough preorders right now that they dont need to reveal "the gally replacement" to entice more.
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In the world of corporate business, there's no such thing as "ok, we sold enough" just doesn't happen. And if it wasn't marketing, why do it on instagram with a big add for the game in between the releases. They could have just put them on their site if it was just to show to the people already here.