Agreed. Feel bad for you Brits. Bullshit pricing, especially in the digital download era. It's not like they can blame it on shipping costs and what-not. Shady, shady.
English
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They do it because They can, as you can see from some of the replies people are blind to it and to obsessed with the game to care.
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People don't usually care if something doesn't effect them. Human nature at its finest. Shittiest part is that a lot of people won't care and will still buy it at £40. I highly doubt the price will drop.
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yeah that is very unlikey