Not a stupid idea but I feel stupid for helping Activision with Marketing...... Release a Pink Shader during Breast Cancer Awareness month, free of course if you charged you'd officially be the worst company on the planet unless all proceeds went to BC research, and for one week (preferably the end of the month and put adverts on youtube, twitter, reddit etc....) allow people to tweet their guardian rocking the pink shader to Bungie and you'd donate $1 on their behalf up to X amount blah blah blah, you know how charities work Bungie, and absolutely no one could hate you. Put [#] whatever the hell you want I don't use twitter and saying hashtag _____ makes me die a little inside. P.S. If I was P.R. or Marketing for any company I would do this in a heartbeat