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It's a video game business :/ did you read the article?
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It's actually a business story. Back to your video games.
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Your right a business that makes GAMES. And people act like they have an actual stake in the inner workings at Bungie. Pathetic.
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Correction, they don't have financially invested shares in the company. They most certainly have stakes in the company. A stakeholder has a legitimate interest in how something turns out, it requires no financial aspect at all.
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I take it you don't read the Financial Times?
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No just throw money at screen