Microsoft only changed the Xbox after negative response from all their fans, and to compete with Sony. Remember how MS wanted it to be, always on Internet connection, spy camera watching you, DRM and so much more. Its less about the console and more about the company's ideology. The same ideology they're displaying over windows 10. YOU are the product. ADVERTISERS are the customer. Microsoft sells [i]your[/i] info to [i]them.[/i] They keep going back to the same business model because that's where the big money is. The Sony philosophy of approaching game developers in the years before PS4 arrived to find out what they needed, built on a solid foundation of putting gamers first and helped win sales, and the PS4 hardware is better anyway so it's a no brainer.