Yeh, iron banner has always been like that. But this is the first new "part" to the game, or whatever you want to call it. It costs more.
You can rant about how little $40 is to you, but that's irrelevant; it's the principle.
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Didn't said $40 is little to me, I don't eat in fancy restaurants everyday. It was just an example of other things with roughly the same price. Like saying don't eat in MacDonald for a couple weeks to save for ttk.
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You shouldn't ever eat in McDonalds because the meat is often from horrible kill factories where workers torture animals. But that's a different, far more important issue
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I don't get how this is the first new part of the game? How and Tdb came before, with less content so it cost less. Sorry if I misunderstood that statement.