Let's look at the most monetarily successful video game franchise: CoD.
Whether you like it or not, the cod franchise has been extremely successful, and it has plenty of microtransactions. Sorry everyone, but this is a business for Bungie, and profit is the ultimate goal.
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You can now order your sleeper simulant now Guardian for 2.99....But wait there is more if you buy the exotic 1 weapon and armor pack you will also get bones of eao, purifier robes and the armentaruim. All for a low price of 5.99 Or you could be the year 1 exotic pack to instantly get all them year 1 exotics up to year 2 with a low price of 19.99. Cayde-6 "Guardians we need you to be the best you can be to fight the darkness, please buy these exotics, make sure we can fight and win." There is also a new deal guardians. Get your skin packs for your favorite Legendary weapons. The flaming skin pack for 2.99 The golden skin pack for also 2.99 And then later on after maybe 10 skin packs the ultimate deal 29.99 All the skins pack currently released.
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We know why they're doing it, we just hate them for it