This is just a field test by Bungie. They are doing it to see how many people are going to be stupid enough to cough up the money for useless things. Heck a ton of us already did it with the Collector's Edition. If successful, which there's no doubt it will be, they will most likely begin making it a play to win game. Wanna know the secret to getting the Sleeper Simulant? Give your credit card to Xur, he has a card reader