Here's an analogy for you: Let's say you opened a restaurant ten years ago. Your signature item is a hamburger that you charge $8 for. Your customers LOVE this burger, they come back for this burger, and they know they can get this great burger for $8. Over the next ten years however, the price of beef has steadily risen. You gradually make a smaller and smaller profit off of your burger to the point where you are about to lose money on it. You don't want to raise the price of your burger because it's known as the best $8 burger around. Sure, some customers will pay $10 for your burger, but a lot won't. So what do you do? You are in business and you have to make money, so you can't afford to lose money on your burger. You could try raising drink prices or expanding your dessert menu. These are supplemental things (in other words, DLC), that customers may not necessarily need but the extra revenue can help make up for the increasing cost of making your $8 burger. That helps for a while, but eventually the price of beef will keep rising and once again you are barely breaking even. If you keep raising drink or dessert prices eventually it will drive customers away from them. You have reached the point where you have to raise the price of your burger to $10 to stay in business. In this analogy, the $8 burger represents the $60 game and the price of beef represents the raising development costs. Developers don't want to raise the price of their metaphorical burger because that could drive away too many gamers, so instead they expanded their dessert menu and offer DLC to make up the difference. If you want more content for your games you're going to have to buy some desserts, or be ready to pay $100 for your game. Pick your poison. Studios are closing left and right because this industry is nearing a collapse. Only the biggest publishers, developers, and IP's can sustain themselves. You know why there are so many sequels to games nowadays, and fewer new franchises? Because a new game failing could mean an entire studio failing. Nobody can afford to take the risk of taking a chance and seeing it fail, so they stick to what works. And if it works, they have to monetize it as much as they can because there is nothing left to fall back on. This is modern gaming.