Actually it makes no sense, as games were $40, then $50, then when the ps3/360 came out they raised the price to $60 a game. So the price increase has been happening over time, so if you can't budget within that you charge more. But instead, they've decided to make you pay for cosmetic things. Which opens the door to charging for other things. It's like taxes. You always see the government saying they need to raise taxes, but for some reason they never lower them. Then they need a fee increase to cover this, and another tax hike to cover that. It never ends, they always want more. Charge 60 for a game and leave it, or charge more. Don't charge up front, then charge for dlc, then do mixrotransactions. It shows your greed, and it's just bad business.