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10/7/2015 10:32:30 AM
2
They made a killing but also spent like $500 million on the thing. $500 million that was not properly spent on creating content but rather advertising and building hype. It would be interesting to see the revenue Bungie and activision made off this disaster.
If, on release, Destiny contained the content it now has after three expansions, it would have been a complete game.
English
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Bungie stated that was an operating budget, but that nowhere near that amount was actually spent - at least on the Bungie side of the coin. From Bungie COO, Pete Parsons: [quote]“For marketing you'd have to ask Activision people, but for development costs, not anything close to $500 million,” Parsons told GameIndustry International in an interview. “I think that speaks a lot more to the long-term investment that we're making in the future of the product."[/quote] http://www.gamespot.com/articles/destiny-budget-nowhere-near-500-million-bungie-says/1100-6420802/
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The $500 million amount you quote was how much Activision is investing in the whole ten year franchise. That is not how much theyve invested in making and marketing the 1st game and dlcs. They have already made a substancial profit on the franchise so far.
