But if the game goes free to play, it makes it hard to be profitable...
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Its never gonna be free to play though. We pay full retail price for the game + dlcs. "Free" and "Activision" dont resonate.
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One dlc a year... Like every mmo out there. The other dlc will be paid for through the micro transactions. It's pretty simple. You don't want to buy the cosmetic stuff? Don't. It's fine. You still get the content. One $40-$60 expansion a year is 100% expected