There's no justification for it. Even if I don't spend a dime myself doesn't mean it's not sick that I paid for this game and every expansion pass and still have items blocked off from me.
It doesn't matter what items your selling.
It doesn't matter how cheap they are.
You're taking advantage of people and it's wrong. It's not a debate.
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It's marketing 101. Most games have them and you should be thankful you got a year in before this was implemented. If it bothers you so much that other people will pay for an emote that you don't have , then you sir are exactly the type of consumer they are looking to snag, $2.99 at a time:)