I think that one post I saw had a rather excellent point. Bungie pays too much attention to all the wrong things.
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They need to take more advice from people that want what is best for the game. Some of us have been playing video games longer than Bungie has been a company has been around or longer than the lives of half of the player base. I am absolutely certain that most of what some us have asked for would improve the game and in the end increase profits. There are over a dozen "grindy mmos", I don't think that's the way for this game to go.
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The Grind Driven ones are all outdated too. People stopped caring about those kinds of cookie cutter MMOs that are all re-skinned versions of each other. Games like Guild Wars were the final nail in the coffin for monthly subscription fees, which was the beginning of the end for things like WoW. The only people who stick with World of Warcraft are the truly addicted. Same is true for Destiny. Meanwhile, other games like TERA and Mabinogi seek to innovate and offer all new experiences for Gamers to enjoy. Innovation wins. Always.