Sorry to say, but it [b]is[/b] a business practice Activision and Bungie both agreed upon. Activision knows this model (semi)works due to it being the same model as CoD. I don't really agree with it, but it is what it is. I don't buy CoD anymore as I find the game rather lacklaster, and dull. Why would I buy a game that doesn't interest me in the slightest? So, I speak with my wallet, but, that was back at BO2. I haven't bought a CoD since then and they made 3 games since.