Here's the problem - Bungie let us believe that they were creating all the content as they went along. Back when the "already on disc" accusations were flying around, Bungie scoffed and denied it and while most of the DLC probably wasn't already on disc, that wasn't the point. What they were ultimately being accused of by he community was already having this content made and just time-releasing it. They knew that was the basis of the accusation. If they had nothing to hide, they should have said [i]Look - yes, we already made this stuff, this is how we do things[/i]. Instead. they chose to be evasive and unresponsive to the majority of the accusations. When you can't give a straight-forward answer to your customer about your practices, you must be doing something you feel is at least a little unethical. Let me put it this way - if a meat processing plant wouldn't let you in for a tour of their facilities, you wouldn't take their word for it that everything is kosher, would you? And what if not letting the customer see what was going on behind doors was common practice for a meat processing plant? Would you then just shrug your shoulders and say[i] that's just how meat processing plants do things[/i] and continue to buy whatever products they crank out? Because that's exactly how we as video game consumers seem to handle these increasingly questionable practices by the game industry. Until we stop and say "wait a minute; we're getting tired of this shit", Activision and others are going to continue -blam!-ing us over because they view us as a bunch of passive nerds that complain but still take it in the ass at the end of the day. I notice with Bungie, if you accuse them of doing something they can legitimately deny, they'll quickly deny it. If you accuse them of something they probably are guilty of - radio silence/ zero attempt at clarifying to the customer. What kind of shit is that and why the -blam!- can't we get angry about it without someone shaming us?