You're clearly not. You've never actually tried to cater to customers have you? You can't put their ideas into a product just because they want them because ultimately they could be bad ideas. If you just blindly insist the customer is always right then you'll make an awful product. Read my other post where I compare customers to babies. They might want to drink hot sauce and it would make them happy to get their way, but you know that it's a bad idea. Yet by not giving into them you've made them unhappy EVEN IF it was for their own good. Here's a link for a good laugh. http://www.ispot.tv/ad/7VzU/ampm-buy-3-get-the-fourth-free#comments In the commercial the guy has cup holders on his arms so he can hold 4 drinks with ease. Naturally you think "Wow! That's a great idea!" Then reality hits, how does one grab his wallet? Ideas are not always good, to insist a customer is always right is bad business and anyone who actually runs a business knows this.