1) Yes, qualified people. Meaning you started at the bottom and worked up to manager somewhere to gain managerial experience that allows you to skip starting positions. Yet you've said you skipped even those and have always been a manager. How did you get qualified to do so? They are not starter level jobs. No one is going to hire someone fresh and unproven in the field to manage anything. 2) I have a focus group, let's say if 10 people *which is still small for a focus group but whatever* 5 of them hate the design of my product, the other 5 love the design. Do I change it or do I leave it? Using this focus group half of my target audience is unhappy but the other half is happy. Which group do I cater to? They can't both be right, someone always has to be wrong.